São Paulo, April 2025 – This June marks the launch of the first edition of the Clean Beauty Award, Brazil’s pioneering award dedicated to recognizing and celebrating brands and products that stand out in the clean beauty segment. The initiative highlights those who lead the way with sustainable practices, clean formulas, and innovation in cosmetics, hygiene, and personal care.

Conceived by Bio Brazil Fair | Biofach Latin America and Naturaltech — the largest trade fairs in Latin America focused on wellness, organic, and sustainable products — the award ceremony will take place during the event on June 11 at 7 PM, in the main arena at Distrito Anhembi, São Paulo.

The award includes three categories:

• Sustainability and Environmental Impact (ecological practices and social-environmental responsibility)
• Innovation (solutions and technologies transforming the sector)
• Market (brands driving growth and popularization of clean beauty)

Exclusively for exhibiting brands, the award will offer significant exposure to the finalists, with special recognition during the fairs. The product with the highest overall score will receive the title of Best Product of the Year.

One of this edition’s highlights is the creation of the Beauty, Health and Wellness Space — a dedicated area for clean beauty experiences, including tastings, talks, and an exhibition of the award’s finalist products.

The concept of Clean Beauty refers to products free from harmful chemicals, using natural ingredients and adhering to environmentally responsible and ethical production processes. The segment is experiencing rapid growth: according to Grand View Research, the global clean beauty market is expected to exceed US$ 15 billion by 2028, driven by increasingly conscious consumers demanding transparency and sustainability in cosmetics.

This movement is also reflected within the fairs themselves. The 2025 edition of Bio Brazil Fair | Biofach Latin America and Naturaltech reinforces its commitment to the clean beauty philosophy. Brands such as Alva Personal Care, Herbia, Khor Cosmetics, Pink Cheeks, and Orgânico Natural represent this new generation of cosmetics aligned with sustainability and transparency.

The Clean Beauty Award emerges as a vital recognition of the segment’s growing relevance and market maturity, reinforcing the fairs’ role as platforms for transformation and drivers of conscious consumption in the beauty industry — which continues to gain significant visibility within the event.

The judging panel will feature renowned professionals from the beauty and sustainability sectors. Confirmed names include Vânia Goy, beauty journalist and consultant; Cris Dios, expert in hair health and natural products; and Marcela Rodrigues, influencer and founder of A Naturalíssima, who will also be covering the fairs through her social media channels.

“Creating a dedicated award for clean beauty is a way to acknowledge and highlight brands truly committed to innovation, sustainability, and consumer well-being. More than ever, the market demands transparency, purpose, and responsibility — and rewarding these initiatives is also a way to inspire others to follow this path,” says Valeska Ciré, Head of Product for the fairs. 

Event Details 

Bio Brazil Fair | Biofach Latin America and Naturaltech 2025

Sponsors:Apex, Adesampa, Sebrae
Dates: 11–14 June 2025, from 10am to 8pm

11 and 12 June: Exclusive and free entry for industry professionals and healthcare practitioners, who may also visit on 13 and 14 June.
13 and 14 June: Open to the general public, with ticket purchase required.

Ticket price for general public: R$40 (valid for both 13 and 14 June)

Venue: Anhembi District – Av. Olavo Fontoura, 1209 – Gate 38
Public transport access: Portuguesa-Tietê Station (Blue Line 1) and Palmeiras-Barra Funda Station (Red Line 3)

Free shuttle service will be available daily during the event, departing from Portuguesa-Tietê Metro Station (Rua Marechal Odylio Dennys, 138).

Visitor support: visitante@francal.com.br
More information: www.naturaltech.com.br and www.biobrazilfair.com.br

For free registration (industry and healthcare professionals): I want to visit – Bio Brazil Fair | Biofach Latin America and Naturaltech
For ticket purchase (general public): Bio Brazil Fair | Biofach Latin America and Naturaltech 

About Bio Brazil Fair | Biofach Latin America 

Recognised as the largest event in Latin America dedicated exclusively to organic products, Bio Brazil Fair | Biofach Latin America annually showcases the latest innovations from the leading players in Brazil’s organic market — including food, beverages, cosmetics, fashion, and more. Organised by Francal, the fair features a robust programme that fosters both national and international connections through business matchmaking sessions, bringing together producers, retailers, and consumers to explore the latest trends in the organic sector. 

 About Naturaltech 

Organised by Francal, Naturaltech stands out as the largest event in Latin America dedicated exclusively to health and wellbeing products, highlighting the most innovative solutions in the sector and driving business opportunities in the area. The fair promotes clean label products, rooted in the belief that the future of consumption lies in a genuine connection with nature — free from excess and additives. 

 About Francal  

With over 50 years of experience, Francal is one of Latin America’s leading organisers of business events. Founded in 1969 in Franca, in the state of São Paulo, the company’s events act as powerful drivers of economic, professional, and social development, positively impacting both local and national economies while promoting sustainable growth practices. Today, Francal hosts more than 15 events across a range of industries, including construction, toys, rubber manufacturing, seafood, food and beverages, cosmetics, hygiene, stationery, retail, and retail automation, among others.  

 Press Enquiries: 
Suporte Comunicação | @suportecomunica | +55 11 3360 7832 
biobrazilenaturaltech@suportecomunicacao.com.br