Press Releases

NATURALTECH RELEASES TRENDS IN PRODUCTS AND TECHNIQUES FOR HEALTH PROMOTION

VARIED COMBINATION OF FAIR ATTRACTS SEVERAL NATURAL PRODUCT STORES, RESTAURANTS, SUPERMARKETS, DRUGSTORES, PERFUMERIES, HEALTHCARE PROFESSIONALS, AND CONSUMERS IN SEARCH OF NEW PRODUCTS AND THE LATEST NOVELTIES FOR HEALTHIER HABITS.

 

Every year, the choice of healthy habits and foods is proving to be more than a trend and becoming definitely a part of the daily routine of Brazilian companies and consumers. According to a study conducted by Euromonitor Institute, considering not only the products that are good for health – containing more nutrients, fibers, vitamins –, but also those that do not affect it – salt, gluten, fat-free products –, it is a market that generates over US$ 30 billion per year. Researches indicate that 8% of the Brazilian population – around 16 million people – say they are vegetarian. Such public and other portions of the population intending to reduce the consumption of meat, milk, eggs, and products of animal origin rely on the increasing offer of points of sale and restaurants specialized in products free of animal origin. Over a decade ago, Naturaltech – Natural Products, Food, Supplements and Health Fair was founded by Francal Feiras to satisfy such market. The 13th edition of the fair takes place on June 7-10 at Bienal do Ibirapuera pavilion, in São Paulo, and showcases the latest novelties from sectors of functional foods, probiotic foods and wholewheat products, diet and light, vegetarian and vegan products, dietary supplements, and sports nutrition, natural cosmetics, herbal products, essential oils and complementary therapies, kitchen equipment and utensils, among many others. Most of the visitors of the fair consist of buyers and owners of specialized stores, restaurants, supermarkets, wholesale stores, bakeries, drugstores, and perfumeries, hotels, and condominiums, gyms, clinics, and clubs, in Brazil and from abroad, which search for products that meet a growing portion of clients adopting healthier habits. Healthcare professionals – nutritionists, nutritional doctors, and therapists – are another category visiting every year Naturaltech to have a contact with the market and seek update both with novelties from exhibitors and lectures and seminars focused on such theme. Responsible for introducing trends in techniques and products, Naturaltech attracts a great volume of general audience and becomes the leader of new conscious consumers. They have free tickets to visit the fair during some days to taste and buy products in small quantity directly from producers and manufacturers. Content
Naturaltech provides visitors with a vast programming to update and widen their knowledge of the most modern welfare and health promotion techniques, products, and trends. Such content is passed by renowned professionals through lectures, seminars, workshops and gastronomy workshops. Simultaneous event In parallel with Naturaltech occurs BIO BRAZIL FAIR | BIOFACH AMERICA LATINA 2017 – 13th International Trade Fair of Organic Products and Agroecology, Latin America’s main business event for organic product and agroecology markets. About Francal Feiras The dynamism, professionalism, and high quality Francal Feiras provides to its trade fairs in almost 50 years acting in the market place the company as one of the sector leaders. The promoter currently cooperates to develop 15 important segments of the economy through events that expand the brand visibility, introduce innovative processes and products, and amplify the business opportunities and relationship of the entire chain. The business environment of such fairs is enriched by a vast and diverse professional content passed by renowned specialists, thus contributing to knowledge sharing, further debate development, and professional capacity. Meet all events by visiting www.francalfeiras.com.br. SERVICE:
NATURALTECH 2017 – 13th NATURAL PRODUCTS, FOOD, SUPPLEMENTS AND HEALTH FAIR
Date: June 7 - 10 (from Wednesday to Saturday) – days 9 and 10 open to the general audience
Time: from 11:00 am to 07:00 pm
Place: Bienal do Ibirapuera
Promoted/organized by: Francal Feiras
Official support: ABCFARMA – Brazilian Association of Pharmaceutical Marketing; ANFARMAG – National Association of Compounding Pharmacists; and SVB – Brazilian Vegetarian Society
Information on the phone: +55 11 2226-3100
Website: www.naturaltech.com.br
Twitter: @naturaltech
Facebook: FeiraNaturalTech
Google+: Naturaltech
FAIR OPEN TO THE AUDIENCE ON JUNE 9 AND 10, WITH FREE ACCESS.